Developed during the Warring States era in China (476-221BC), ‘The Art of War’ by the Chinese general philosopher Sun Tzu, is the preeminent instruction on competitive strategy that is still taught around the world in both Military Academies and Business Schools.
The Art of War was the first text on strategy ever written and yet in spite of globalisation and modern technology it still endures as the foundation for sound strategic thinking.
It is based on the Taoist philosophy of ‘objectivity,’ and it’s overriding strategy is to outsmart competitors by being better and faster at tactics.
The key to implementing ‘The Art of War’ lies in understanding how your company can adapt to the environment it lives in, the market it operates in, as well as the relationship between you, your customers and your competitors.
These are the same winning principles China is using to win the global economic war.