Background and Qualifications

Scott Graham – Australasia’s Leading Authority on Sun Tzu’s The Art of War for Business

Scott Graham is recognized as Australasia’s foremost expert in applying Sun Tzu’s The Art of War to modern business strategy, leadership, and competitive advantage. He advises organizations ranging from large corporates generating $250M+ in revenue to SMEs, helping them leverage timeless strategic principles for measurable success.

Scott’s expertise is grounded in a unique journey:

• Military Discipline – Former New Zealand Army soldier with specialist training.
• Academic Excellence – Postgraduate Marketing and MBA from the University of Auckland, including a thesis on The Art of War parallels in military and business thought.
• Martial Arts Mastery – International Kendo competitor and Black Belt in Japanese Jiu-Jitsu.
• Corporate Success – CAANZ award-winning media planner at Colenso BBDO.
• Entrepreneurship – Founder of Tactical Media, a boutique media and strategy consultancy.

Introduced to Sun Tzu while competing internationally in Kendo, Scott expanded his studies from Miyamoto Musashi’s Book of Five Rings to Sun Tzu’s strategic philosophy, applying these principles first in academia and later in business. His approach bridges ancient wisdom with modern challenges, ensuring strategies are not only visionary but tactically achievable.

Scott is a sought-after speaker and lecturer, presenting at universities across New Zealand and Asia and at business forums worldwide on:

• Sun Tzu’s The Art of War for Business
• Integrated Marketing Communications
• Competitive Strategy and Leadership

Today, Scott continues to help businesses align strategic vision with tactical execution, delivering clarity, resilience, and competitive edge in an era of rapid change.