Anciently the skillful warriors first made themselves invincible and awaited the enemy’s moment of vulnerability.
It follows that those skilled in war can make themselves invincible but cannot cause an enemy to be vulnerable. Therefore it is said that one may know how to win, but cannot necessarily do so.
Discussion points
Attack yourself to find your Weaknesses
Probe your competitors to find their Vulnerabilities
What’s your Moat
Do you have a Sustainable Competitive Advantage