The Five Fundamental Factors: A Strategic Lens for Business
Sun Tzu’s Art of War identifies five fundamental factors—Moral Influence, Weather, Terrain, Command, and Doctrine—as critical to strategic success. These principles extend beyond military application and offer valuable insights for modern business leadership. In a previous article published in NZ Business Magazine, I examined how these factors translate into organizational contexts, shaping decision-making, competitive positioning, and resilience. By applying this framework, businesses can better align leadership, culture, and operational strategy with external conditions, ensuring preparedness and adaptability in dynamic markets.

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