“War is a matter of vital importance to the state; the province of life and death; the road to survival or ruin. It is mandatory that it be thoroughly studied,”
Sun Tzu
Based on the Model designed for The University of Auckland, we work directly with company executive teams getting them to apply Sun Tzu’s principles to their business. By the end of the two days your team will not only have an in-depth appreciation of The Art of War but will have applied Sun Tzu’s winning principles regardless of its size of your business.
For personal In-house training call Scott on 0274 532-209 or email scott@tacticalmedia.co.nz
or The University of Auckland Short Course ‘The Art of War for Managers.’
Topics Covered
Over the 2 days you will cover all 13 chapters learning:
1. Estimates
a) The Five Fundamental Factors
- Staff Morale
- Environment Analysis
- Market Analysis
- Leadership Trait
- Organisational Structure
b) The Seven Elements
c) Deception
2. Waging War
a. The essence of speed
b. How to “feed off the enemy”
3. Offensive Strategy
a. Four strategic approaches
b. How victory can be predicted
4. Disposition
a. How to make yourself invincible
b. How to recognise vulnerability in others
5. Energy
Understanding the nature and importance of
i. Timings
ii. Momentum
6. Weakness and Strength
a. Turning your weakness into a strength
b. How to avoid an opponent’s strength and/or turning it into a weakness
7. Manoeuvre
Asymmetrical strategies
i. Surprise
ii. Manoeuvre
iii. Economy of force
8. The Nine Variables
Doctrine of strategy
i. Customer segments to avoid
ii. Competitors not to fight
9. Marches
a. Competitive Negotiations
b. Managing employees
10. Terrain
Market forces
i. Barriers
ii. Drivers
11. Ground
Customer
i. Analysis
ii. Segmentation
12. Attack by Fire
How to:
i. Avoid fighting fires
ii. Inflict ‘Fire’ on your competitors
13. Employment of Secret Agents
How to:
i. Obtain information
ii. Protect information