Scott Graham is Australasia’s leading authority on Sun Tzu. ‘The Art of War,’
He is the only speaker ever invited to tour with New York best-selling author and international speaker Chin Ning Chu. “Scott’s knowledge on “The Art of War” is truly of an international standard.”
Although Scott left school without School Certificate, as an adult he went to The University of Auckland and completed a MBA and a Post Graduate Diploma specialising in Marketing. His typology was titled, ‘The Art of War and the Parallels in Military and Business Strategic Thought’.
Scott’s background puts him in a rare position. He was a soldier in the New Zealand Army, an adult university student, has been a keen martial arts competitor for over 20 years and is a very experienced media planner. Combine all that with his absolute passion for The Art of War and you have someone who has a unique view on business, competitive strategy and tactics.
Using these insights Scott became a CAANZ award-winning Media Planner while working at Colenso BBDO.
9 years ago Scott set up his own business, a Media Centric Strategy company called ‘Tactical Media’ arguing that;
“Advertising is not strategy but merely a tactical element of the clients strategy. However anyone can come up with a grandiose strategy, but unless it is achievable on a tactical level it is flawed and prone to failure, and will do nothing more than drive down the morale of your staff.”
Scott has been a lecturer and regular guest speaker for business groups and the University of Auckland on the subject of Sun Tzu, The Art of War, Integrated Marketing Communications and Business Strategy.